A Modern Website Redesign & Brand Refresh for IG Fisheries
First impressions count. Whether you are an angler looking for your next challenge or a family seeking a peaceful weekend by the lake, the digital experience should be as inviting as the venue itself.
IG Fisheries is a premier destination for angling enthusiasts, but their existing online presence didn't reflect the quality of their waters or facilities. They didn't need complex backend systems or heavy integrations—they simply needed a digital "facelift" to match their physical reputation.
AHS Digital was tasked with a focused, high-impact project: to redesign the website from the ground up, create a fresh new logo, and relaunch the brand to the public.
The previous website was functional but dated. It lacked the visual punch needed to showcase the beauty of the fishery and struggled to render correctly on mobile devices—a crucial issue for anglers browsing on the bank.
The old site was difficult to navigate on smartphones, frustrating users trying to check rules or prices on the go.
The branding and logo were tired and didn't convey the modern, professional standard the fishery operates at.
The site failed to showcase high-quality imagery of the lakes and catches, missing the opportunity to inspire potential visitors.
We stripped everything back to basics. Our focus was purely on User Experience (UX) and Visual Identity.
We started with the logo. We designed a clean, modern emblem that captures the essence of the fishery—professional yet rooted in nature. This new identity now anchors the entire website, providing a consistent and recognizable brand across all pages.
We built a sleek, responsive website that puts imagery first. Key information—such as lake maps, pricing, and rules—is now easily accessible via a streamlined navigation menu. The design uses a calming palette of water blues and natural greens to reflect the environment.
Clean Lines. Fast Loading. Sharp Imagery.
No clutter. Just a beautiful digital window into the fishery that looks perfect on any device, from desktop to mobile.
With the design finalized, we managed a smooth relaunch. We ensured all old links redirected correctly to the new pages, preserving SEO value, and handed over a polished, bug-free site ready to welcome visitors.
IG Fisheries now has a website that they can be proud of. It is a modern, professional platform that accurately represents the quality of their fishery. By focusing on the essentials—great design, clear branding, and a flawless user experience—we have ensured that every visitor's journey starts long before they cast their first line.
